Privacy

What we keep about you, why, who else sees it, and how to get it back or have it gone. Last changed 15 September 2026. The terms are separate.

Some contact details on this page are placeholders while the site is in early access. They will be real before it opens to everyone.

Who we are

app easy, please is run by Jonathan Gough, an individual in the United Kingdom. That makes Jonathan Gough the "controller" of your data in the words of UK data protection law. If a company takes the site over, this page will say so.

Write to support@tbc.com about anything on this page. A postal address will be here before the site opens.

What we keep

Your account. Your email address, the name and line about yourself you choose to give, a picture if you add one, your passkeys if you set any, when you signed up and when you last opened your apps. There are no passwords: you log in with a link or a code we email you, or a passkey.
Your apps. Everything you ask for in your own words, the files you attach, every version of every app we build for you, and the record of how each build went: the steps the builder took and what it saw. The steps are forgotten after 90 days; the apps and versions stay as long as you keep them.
What your apps keep. If you make an app that other people type into, a sign-up sheet or a vote, say, what they enter is kept for your app, and you can see it, download it and clear it from the app's page. You are responsible for what you ask people for and what you do with it.
Who opened an app. For each app we count opens by day. A person is turned into a code that changes every day and cannot be turned back, so the counts say how many, never who. They are kept for 400 days.
Your organisation. Its name, who is in it and their roles, and a log of what changed, which everyone in it can read.
The waitlist. Your email and when you joined, until you sign up or ask to be taken off.
What you write to us. Feedback from Settings and reports about apps arrive by email and live in that mailbox, with your address if you gave it.
Logs and error reports. The server keeps a few weeks of logs of what happened, referring to people and apps by their numbers, never by email or by what was written. When something breaks, a report of it goes to an error-tracking service with those numbers and the request's details, and is kept there for 90 days.

Why, and on what basis

To run the site and build what you ask for: that is the agreement between us, the terms. To keep it safe and working, to answer you, and to see how it is used in counts: our legitimate interest in running it well. To email you about a colleague's change to an app you worked on: only if you switch that on, and every such email has an unsubscribe link. Nothing here is sold, and nobody is shown adverts.

Who else sees it

OpenRouter. Building an app means sending your request, the app so far and your attached files to an AI model through OpenRouter, which passes it to the model's own company. Their terms govern how long they keep it. Do not put into a request anything you would not want an AI company to read.
Resend. Every email we send, login links included, goes out through Resend, which sees the address and the email.
Where it is stored. Everything lives on one rented server; the hosting company and country will be named here before the site opens. A copy of the whole database is taken every night, encrypted with a key that never touches the server, and kept for 30 days elsewhere.
Error tracking. Crashes and failures are reported to Sentry, with the numbers described above.
Other people's apps. When you use an app someone else made here, what you type into it is theirs to keep, as above. Their app cannot see your account, your other apps or your cookies.

Some of those companies are outside the UK. Where they are, the transfer relies on the standard contract terms the law provides for.

Cookies

Three, all of them for logging in: one that says who you are while you use the site, one that remembers you for a month if you asked to stay logged in, and one that lets an app you put on your phone's home screen open without asking again. Your choice of light or dark is kept in your browser, not sent to us. There is no advertising, no tracking across sites and nothing that needs a banner.

How long

Your account and apps: until you delete them. A login link: fifteen minutes. A login session: a month from your last visit. The builder's working notes: 90 days. Counts of who opened an app: 400 days. Backups: 30 days. The full table, with where each thing lives, is published with the site's code .

Your rights

From Settings you can download everything that is yours as one zip, and delete your account, which takes your apps, versions, files and pictures with it; an app you put away earlier goes at the same time. You can also ask us, at the address above, to correct something, to send you what we hold, or to delete it, and we will answer within a month. If you are unhappy with how we handle your data you can complain to the Information Commissioner's Office, the UK's regulator.

Age

You need to be 18 or over to have an account.

Changes

When this page changes, the date at the top changes with it, and the release notes in Settings say what moved. A change that matters, such as a new company running the site, will be an email as well.